Pharmacy app
UX Case study
Made By:
Øyvind Torsteinsen
Joy Sandvik
Mia Fossum
December 2022
Introduction
Farmasiet app is the ultimate solution to all your pharmacy needs. With our aim to simplify your life and enhance your healthcare experience, we have designed a platform that combines affordability, availability, and an array of useful functions. With just a few clicks, your required medications will be on their way to you, saving you precious time and energy. We provide you medication reminders and refill alerts, as well ass professional help from doctors online.
Research goals
High priority:
Who is our target group?
How can we make it easier for users to buy prescription medicine online?
Low priority:
Where do people prefer to buy their prescripted medicine?
- How often do people visit pharmacies?
- Why do users prefer to go to physical stores?
- Why would people buy prescripted medicine online?What do the people need from an online pharmacy?
Methods:
Literature review
Survey
Competitive feature analysis
SWOT
Interviews
Key findings from research
Target groups:
Primary: 24-30 y/o
Secondary: 48-59 y/o
Farmasiet would benefit from more branches and advertising to get more online customers.
To meet users wishes and needs we are making an app that contains features and services that fulfils them.
User want:
Good variety of products
Long opening hours
Free delivery
Home delivery
Chat with professionals
Affordable prices
Clear overview of products
Availability
Reward program
User friendly layout
Trustworthy information and payment
MoSCoW
Information architecture
User flow
Mid-fi sketches
Usability test result
What needs to be changed:
Make sale text clearer and use a bigger contrast between background and text. Maybe also add a sales sticker to make it more visible.
Add a back button on the profile page.
Change the accept and decline buttons on “notifications” to buttons with text, to make it clearer for user what the buttons are for, how to accept and how to decline.
Change “My orders” to “Order history” or something to make it clearer, and also make it possible to access through the hamburger menu.
Prototype
Conclusion
Our research show us that most people would order products home, especially if they can get it delivered at the door, but few people have heard about Farmasiet. It would take time to change people's habits from shopping at physical pharmacies, to start planning and do the shopping online.
With the profile page we made, user can easily find previous orders, favourite products and be able to subscribe to automatic renewal and sending of their prescripted medicine when needed. By making it possible to subscribe to this, we hope to make it easier and more attractive for our customers to use Farmasiet.
We have a vision about a 24/7 available chat where user can get advice from a real pharmacist. This expertise help was one of the main reason people prefer to go to physical pharmacies, and by offering the same service online, we hope to attract more customers. By making an app and making Farmasiet more available in users daily life, as well as giving user notifications and providing a safe and simple solution for getting their regular prescriptions, we hope to attract more and more users into the Farmasiet’s online platforms.
